by Elizabeth Atalay | Mar 15, 2017 | 2017, Health, Humanitarian, Malaria, Motherhood, Pregnancy, Social Good, World Moms Network, World Voice, Zika
Three heartbreaking stories of families impacted by the Zika virus were highlighted this week in a Sunday New York Times article. Although last year’s Zika crisis is no longer making regular headlines, the World Health Organization now considers Zika a continuing health threat along the lines of Malaria or Yellow Fever. As the babies infected by Zika are getting older new challenges are arising for families, and new babies infected by the virus are still being born. Despite a vaccine in development, pregnant women in at risk areas have to live with the daily fear of exposing their unborn child to the virus. The founders of Maternova, a company that specializes in women’s health solutions, Meg Wirth and Allison Cote, realized that the world could not just sit around and wait for a vaccine to be developed. A process that, if successful, can sometimes still take years to get to the public. Women and babies are most directly impacted by the consequences of the virus, and with nothing on the market to help women to continue to live their daily lives, a viable everyday solution was needed.
“We realized with the increasing threat of Zika becoming an epidemic in South America and then entering the United States, that this was something that had direct dire consequences for pregnant women and their babies, and there wasn’t anything on the market that proved to be viable and be used everyday in order for these women to protect themselves.”
– Allyson Cote, Co-Founder and Chief Operating Officer of Maternova
The duo enlisted Alessandra Gold, a Brazilian-born, Miami-based award-winning designer to create a four piece capsule collection of mosquito repellent, yet fashionable, maternity clothing that women could wear every day. The idea was that the clothing would help to do during the day what mosquito netting does at night. Using a non-permethrin nano-technology patented in Europe the textile used in the garments has repellent embedded into it on a molecular level.

The NovaVeil collection features a dress, a cardigan with a hood, a scarf, and leggings, all designed to be comfortably worn in warm climates. Not only do the garments provide protection from the Zika virus but from other insect born illnesses such as Malaria, Dengue, and lyme disease. The goal was to appeal to and be able to reach women across the economic spectrum, so sales of NovaVeil garments in high end areas will help to subsidizes providing garments in lower income areas. It turns out that the cost per wear of the clothing, which remains effective through 50 wash cycles (and when tested was still 60% effective after 90 washes) will be less expensive than it would be to apply insect repellent every day. It is also better for the woman’s health, and for the environment.
“There is a massive amount of literature on bed nets and protecting women and families at nighttime from Malaria, but there was very little out there about protection during the daytime. In part that’s because this is a brand new technology.”
– Meg Wirth, Co-Founder of Maternova
Maternova partnered with Americares early on by adding a NovaVeil maternity top to anti-Zika mother kits they were already giving to their pregnant patients at a health clinic in El Salvador. The kits also contained condoms, bed nets, skin based repellent, and a water purification method. It is not surprising that a fast acting every-day solution in response to the Zika crisis that puts mothers and babies first would come from a social enterprise owned and run by women. The goal is to continue to offer the NovaVeil line at either no cost or low cost to distribution partners in Latin America in hopes of protecting some of the world’s most vulnerable women, while widening distribution so that pregnant women everywhere can feel safe from the threat of Zika in their everyday lives.
This is an original post written by Elizabeth Atalay for World Moms network.

Elizabeth Atalay is a Digital Media Producer, Managing Editor at World Moms Network, and a Social Media Manager. She was a 2015 United Nations Foundation Social Good Fellow, and traveled to Ethiopia as an International Reporting Project New Media Fellow to report on newborn health in 2014. On her personal blog, Documama.org, she uses digital media as a new medium for her background as a documentarian. After having worked on Feature Films and Television series for FOX, NBC, MGM, Columbia Pictures, Warner Brothers, 20th Century Fox, and Castle Rock Pictures, she studied documentary filmmaking and anthropology earning a Masters degree in Media Studies from The New School in New York. Since becoming a Digital Media Producer she has worked on social media campaigns for non-profits such as Save The Children, WaterAid, ONE.org, UNICEF, United Nations Foundation, Edesia, World Pulse, American Heart Association, and The Gates Foundation. Her writing has also been featured on ONE.org, Johnson & Johnson’s BabyCenter.com, EnoughProject.org, GaviAlliance.org, and Worldmomsnetwork.com. Elizabeth has traveled to 70 countries around the world, most recently to Haiti with Artisan Business Network to visit artisans in partnership with Macy’s Heart of Haiti line, which provides sustainable income to Haitian artisans. Elizabeth lives in New England with her husband and four children.
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by Ecoziva (Brazil) | Oct 21, 2016 | 2016, Brazil, Health, Pregnancy, Pregnancy, South America, The Americas, Travel, World Motherhood
In my home country of Brazil, the Zika virus has been on the minds of pregnant mothers. As a matter of fact, I’ve even had the virus myself. Zika is transmitted by the Aedes mosquito, and more recently, there has been evidence that it can be transmitted sexually or from mother to child during pregnancy. Authorities believe the virus entered Brazil during the FIFA World Cup soccer games in 2014, setting off the outbreak in Latin America. According to the Brazilian Ministry of Health, almost 200,000 probable cases occurred from January to mid-August in 2016. 51,7% of these cases were confirmed.
At a first glance, the symptoms are not all that frightening: rashes, fever, conjunctivitis, muscle and joint pain, and headaches that go away after a few days without hospitalization. When I had the fever (I wasn’t pregnant at the time) it was uncomfortable, and I had painful headaches. However, it was over in just three days, without any special treatment. 80% of people infected with Zika don’t develop any symptoms at all, thus a large number of cases go unreported. Pregnant women are at the greatest risk from Zika due to the effects it can have on their unborn babies, such as microcephaly, a birth defect in which the baby’s head is smaller than normal.
Danielle Paes Leme, a lawyer from the state of Pernambuco, discovered that she was pregnant in the midst of the Zika crisis.
“When I first found out I was pregnant it was tough. Several of my friends were getting sick and I felt the disease getting closer and closer. For a while I felt quite tense thinking that I might catch Zika and that my baby would suffer the consequences for the rest of his life. I couldn’t sleep, I cried all the time, I had nightmares and I even thought of moving to another state”.
Nevertheless, Danielle reports that after the first trimester she began to feel calmer. “I tried not to let fear affect me as much. I did what I could to protect myself and I no longer thought of moving. For those who are pregnant I would say to be optimistic and believe that everything will turn out fine – and to try to enjoy pregnancy overall”.
According to a recent publication of the Brazilian Ministry of Health, thirteen lines of action are being carried out to combat Zika and other diseases spread by the Aedes mosquito, including the distribution of diagnosis kits, meetings with specialists and government officials, improvements to diagnosis and case reporting, and increased funds for research. There has also been a massive effort to educate the population and eliminate the mosquito, which breeds in still or stagnant water. For example, 220,000 troops and 270,000 health workers are visiting homes throughout my country in search of possible breeding grounds.
Additionally, pregnant women in Brazil have been instructed to wear long clothes, use safe insect repellent, and seek out proper pre-natal care. It has also been recommended that pregnant women planning to travel to Latin America reconsider their trip.
“My sincere hope”, says Danielle, “is that this disease does not spread to other places. However, if it does, people must be educated on how fighting the Aedes mosquito is everyone’s responsibility”.
The increased risk of microcephaly from a possible link to the rampant Zika virus has brought new concerns to Brazilian mothers-to-be, but we are hoping the actions put into place to control the virus will put a stop to the spreading of the disease and protect more babies from birth defects.
Have you done anything differently after first hearing about the Zika virus, such as delaying pregnancy or cancelling travel plans?
This is an original post to World Moms Network by Eco Ziva of Brazil. Photo credit: Hamza Butt. This picture has a creative commons attribution license.
Eco, from the greek oikos means home; Ziva has many meanings and roots, including Hebrew (brilliance, light), Slovenian (goddess of life) and Sanskrit (blessing). In Brazil, where EcoZiva has lived for most of her life, giving birth is often termed “giving the light”; thus, she thought, a mother is “home to light” during the nine months of pregnancy, and so the penname EcoZiva came to be for World Moms Blog.
Born in the USA in a multi-ethnic extended family, EcoZiva is married and the mother of two boys (aged 12 and three) and a five-year-old girl and a three yearboy. She is trained as a biologist and presently an university researcher/professor, but also a volunteer at the local environmental movement.
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